Quai d'Été

For 11 days, the City of Brussels transforms the Quai des Péniches into a temporary home port with a brand-new event: Quai d’Été. The aim is to offer a holiday-like escape to those staying in the city, to energize the canal area, now known as the “Kanal District” and to provide a cultural and festive alternative for anyone who chooses it as their destination. I took as a mission in this project to provide a timeless, cross-platform identity with a custom typography. The poster reimagines the Polaroid as a promise of memory making, an evolving frame capable of being reused across editions.